For its initial product launch:
We were able to confirm over a dozen media at the Comfortech press conference leading to coverage in all key HVAC publications: Air Conditioning, Heating & Refrigeration News, Air Conditioning Today, Contracting Business, Contractor, HPAC Engineering, Western HVACR News.

For the launch of FX Central:

• Pre-launch interviews were secured with six of the key analyst groups, including Forrester Research, IDC, GartnerGroup, GIGA, Meta Group and Summit Strategies so we could test our messaging and enable FieldCentrix to select which firm with which they would enter into a client relationship. These meetings also led to FieldCentrix and Pacific Mechanical Service being included in reports written by Forrester Research and Summit Strategies.


• Pre-launch and launch interviews were secured with both FieldCentrix and Pacific Mechanical Service in over a dozen key IT publications enabling us to garner key stories (many of which were full articles with photos of the customer) in Field Force Automation, Frontline, Mobile Letter, The 451.com, Network World, Interactive Week, Mobilevillage.com, Wireless Review, Wireless Internet Magazine, and Wireless Week as well as a dozen or so key vertical publications.


• Through our pitching of abstracts and executive bios, we were able to immediately secure key executives at the following conferences as individual speakers or as part of panels for 2001 conferences:
• Computer Telephony Expo
• Strategic Research Institute’s 2001 ASP Adventure Series: True Confessions of Successful ASPs
• Terrapinn Mobile Commerce World USA Conference