FieldCentrix is a developer of wireless, Internetbased software for the field service industry. When they approached us back in 1998, no other company was in this space, so it was critical to launch the company and products in a very quick manner to establish them as the industry leader. The target audience for its products at that time was the heating, ventilation and air conditioning (HVAC) and plumbing industries. Press materials needed to be developed and a press conference planned in preparation for a launch at Comfortech, one of the largest trade show in the HVAC industry in a two month period. The company had one customer at the time who had been using the product at the time of launch, Mesa Energy Systems.

Since that time, FieldCentrix has expanded the vertical markets it is targeting to include other field service companies such as in the areas of building and property management, elevator, etc. In the Fall of 2000, they launched a wireless ASP product, FX Central to appeal to small to mid-sized companies. Once again, none of their competitors had launched an ASP program, so it was critical for us to launch quickly and gain as much mind share of the key industry analysts as well as the horizontal IT media. The customer who had embraced FX Central that we could reference for the media during this launch was Pacific Mechanical Service.