For its initial product launch:
We developed a fully integrated marketing/PR product launch campaign. Immediately, we met to unify ideas in the corporate positioning and how the new product would be positioned in the market; the resulting summary became the foundation for all product launch efforts.

We immediately went to work extensively researching and developing an extensive database, including analysts and media in the HVAC and plumbing industry publications. In addition, we developed complete press kit materials including a corporate fact sheet, corporate backgrounder and frequently asked questions.

Efforts culminated with a very successful press conference at Comfortech with all new collateral and new press kit materials.

For the launch of FX Central:
We immediately went to work with the company’s marketing department to develop all new product materials, press release and customer case study.

We then researched and added all key analysts as well as horizontal IT and business media covering wireless ASPs and prepared a pre-launch pitch that was sent to key media and analysts.

We also began researching trade shows and conferences for potential speaking opportunities for key executives in the wireless ASP space.