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For its initial soft launch:
- Establish Pets Best as a leader for pet insurance in its
target market area in the minds of the veterinary community,
bonded pet owners and industry media.
- Create a demand for Pets Best’s products in its target
markets (veterinary trade).
- Raise the corporate profile and enhance positive corporate
awareness of Jack and Pets Best as an expert in the
pet insurance market.
- Maximize media coverage (print, online, broadcast) and
increase penetration with publications such as DVM, VPN,
Veterinary Economics and other key industry publications.
- Establish key relationships with targeted industry
and business media.
- Prepare the company for a public launch in January 2006.
For the public launch of Pets Best:
- Build credibility with key industry and business media.
bonded pet owners and industry media.
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