We developed a fully integrated marketing/PR product launch campaign. Immediately, we met to unify ideas in the corporate positioningand how the new product and services would be positioned in the market; the resulting summary became the foundation for alllaunch efforts.

We immediately went to work extensively researching and developing an extensive database, including key media in the veterinary trade industry publications. In addition, we developed complete press kit materials including a corporate fact sheet, corporate backgrounder and frequently asked questions.

Efforts culminated with a very successful soft launch and public launch at NAVC with all new press kit materials.