from which we can customize a public relations or marketing program that is
Planning, Counseling, Public Relations Strategy, Counseling
& Strategic Marketing and Plans
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- Corporate and Product Positioning
- Business Plans
- Marketing and Public Relations Plans
- New Product Rollout Planning
- Community, Civic and Industry Relations
- Identification of Target Markets and How to Reach Them
- Research and Competitive Analysis
- Message Platform Development
- Venture Capital Positioning
- Initial Public Offering (IPO) Positioning
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| Press Kits |
- Planning, Design, Production/Writing and Distribution
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| Writing |
- News Releases
- Corporate and Product Fact Sheets
- Q&A’s
- Application Stories/Case Studies
- Corporate, Product, Marketing and Technical Backgrounders
- Executive Biographies
- By-lined Articles
- White Papers
- Speeches
- Newsletters
- Audio/Visual Presentations
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| Editorial/Analyst Relations |
- Development and Execution of Press Tours
- Development and Execution of Press Conferences
- Media Relations Training and Counseling
- Article Placements
- Scheduling Phone and Face-to-Face Interviews
- Editorial Calendar Tracking/Pitching
- Pitching and Placement of Product Reviews
- News Release Programs
- Proactive Pitching of Company and/or
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| Trade Shows, Open Houses & Events |
- Pre-show Editorial Contacts for
- Appointments at the Event
- Scheduling and Planning of Press Conferences
- Coordination, Scheduling and Planning of Press Parties
- Event Support
- Editorial Interview Coordination and Counseling
- Speakers Bureau Placements
- Trade Show Graphics
- Trade Show Planning
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| Training |
- Media Training
- Courseware development
- Customer or “train-the-trainer” training
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| Other |
- Investor Relations
- Web Design Consulting
- On-line Marketing
- Media Planning and Buying for Advertising
- Direct Mail
- Questionnaire and Survey Design
- Focus Groups
- Marcomm Coordination
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