
The Company achieved success in gaining analyst mind share and on-going relationships with Cahners In-Stat, Forrester Research, The Yankee Group, IDC, Semico
Research Corporation, Strategy Analytics, Forward Concepts, Wicht Technology Consulting and Gartner.
- The Company was recognized by Gartner as one of the “Cool Vendors in Semiconductors, 2006” and received approval from Gartner to publish, distribute and pitch a press release on the distinction; Strategy Analytics’ published its Insight report, “WiSpry Claims
First Practical RF MEMS for Cellphones” and sent out a press release. This press release/coverage was picked up by 12 different news outlets; In-Stat/MDR included WiSpry in its report titled “MEMS in Mobile Phone applications.”
- During the month of its launch, we achieved over 14 placements including Orange County Register, Orange County Business Journal, RCR Wireless News, RF Globalnet, The Semiconductor Evening News, Venture Wire and Wireless Design.
- By pitching WiSpry in a variety of ways, we were able to secure coverage in 53 different media outlets: print, online and television, resulting in a Q1 2006 public relations ROI of over $200K. In addition, we were able to secure published articles in:
– Microwaves & RF, June 2006
– Elektronik Norden, June 2006
– Microwave Journal, May 2006
– Semiconductor Evening News, December 3, 2005
– RF Design, Cover story, September 2005
- By submitting WiSpry for the AeA OC 2006 High Tech Awards (Innovative Product category), we were able to achieve WiSpry being named as a finalist in this category.
- By pitching industry-related topics and executives for appropriate speaking engagements, we were able to secure a panelist speaking engagement for WiSpry at the MEMS Executive Conference, November, 2006 in Scottsdale, AZ and for the Wireless Industry Conference, June 11-13, 2006 in Ottawa, Canada.