We immediately went to work extensively researching and developing a database, including analysts, business and trade press. In addition, we developed complete press kit materials including a corporate fact sheet and executive bios.

In an effort to start branding the technology and introducing the company (pre-product), we also researched and developed an editorial calendar of contributed article opportunities, speaking opportunities and award opportunities that would give us the opportunity to introduce RF-MEMS technology to the market, explore the application to the handset solutions space, and showcase what WiSpry was doing in this area.

We then went to work contacting the industry analysts to schedule an analyst tour. The main focus of our activities was on promoting the company in a number of ways to get the word out to WiSpry’s key target markets prior to any products being commercially available.

Efforts culminated with a teleconference analyst tour with all new collateral with appointments with key industry analysts in preparation of the company launch.