Efforts to reach WiSpry’s target audiences have been very successful to-date. We have briefed (and have relationships with) nine analyst firms who are including WiSpry in their research reports and naming them as one of the “Cool Vendors in Semiconductors, 2006,” have published feature articles in six industry magazines, have been placed on speaking panels at major industry conferences and had the technology recognized as an award finalist. This outreach program successfully leverages WiSpry’s own direct marketing activities and has created a supportive external audience who are now independently amplifying and extending WiSpry’s message and brand.

WiSpry is now viewed as the ‘Go To’ company in the wireless industry for comment, analysis and information on RF-MEMS. “Porter Creative helped us leverage our own resources by aggressively marketing our message within the wireless press and media community,” notes Jeff Hilbert, president and CEO of WiSpry. “Their efforts have ensured that WiSpry is viewed as the leading player in this emergent and exciting field and that our message continues to reach an ever wider audience.”